Enabling transformative change in incentives, ownership structures, and monetization channels, Web3 creates a more equitable and empowering ecosystem for entertainers, broadcasters , brands and celebrities.
With the Liveplex platform powering their blockchain strategy, media and entertainment companies, creators, content producers and artists can devise go to market propositions built on mass marketing of digital and virtual assets, fan incentivization, specialized NFT communities and a highly personalized content recommendation system.
WATCH THIS VIDEO TO UNDERSTAND WHAT CAN WE DO FOR BRANDS, BROADCASTERS, CELEBRITIES, INFLUENCERS
In Web3.0 ecosystems, ownership of content shifts from behemoth platforms to creators.
When audiences gain financially, the content performs well. Fans are more likely to promote the content they are invested in.
Creators can, in turn, capitalize on audiences’ willingness to pay more—ultimately, enabling them to retain control of their work.
Fans and other audiences want to be active participants in the entire entertainment creation process—from idea to distribution.
Thanks to non-fungible tokens (NFTs), which are at the heart of Liveplex' Web3 ecosystem, fans realize this objective and become long-term investors in an entertainer’s success.
A fan that purchases an part or whole of an NFT from an entertainer can see their ROI increase over time—perhaps exponentially—if the entertainer gains popularity.
And, on the creator side, Liveplex NFTs enable entertainers to reward early adopters and rewards fans who bet on their future potential.
Liveplex' Web3 monetization channels can help entertainers be more fairly compensated for their work. while managing their Intellectual Property rights.
By leveraging the NFTs in the Liveplex ecosystem, entertainers are able to keep a greater percentage of sales.