How to reach digital natives on social media

Visual social networks pull ahead in popularity. Millenials are loyal Facebook users and there are no signs of that changing. However, both sides of the digital native generation embrace visual-first social networks, (especially
Instagram and YouTube) and they want brands to do the same. Brands have yet to find the sweet spot on TikTok, but those that lay the groundwork now and start testing content on that platform could have an edge with Gen Z.

​EXPLORE CREATIVE  STORYTELLING.

​







​




​Fifty percent of Gen Z consumers say they’re more likely to buy from a brand over a competitor when that brand demonstrates an understanding of what they want and need.

Prioritizing visual channels alone won’t guarantee that Gen Z will engage with your brand. To earn their recognition as best in class on social, brands must create memorable content. What makes content memorable is in the eye of the scroller, but one surefire way for a brand to stand out is by showing how well they know their audience. Half of Gen Z consumers (50%) say they’re more likely to buy from a brand over a competitor when that brand demonstrates an understanding of what they want and need.

Creating an outbound content tagging system is an effective way to track which content themes, messages, formats and other factors resonate most with current and potential customers. Tagging inbound messages also helps your brand collect feedback, identify FAQs and pinpoint other insights that can shape a more targeted content strategy.

MILLENNIALS WANT TO BUY FROM CULTURALLY RELEVANT BRANDS 
As Millennials consider which businesses to support, 53% say brands that create culturally relevant content have the edge over competitors. But what exactly does cultural relevance mean to Millennials?

Businesses that keep a finger on the pulse of culture at large can spot trends before they crest and uncover new perspectives that inspire more relevant content.

Listen to the voice of culture to share relevant messages and ensure your content is considerate of sensitive current events. 

---

DIGITAL NATIVES TRUST THEIR PEERS
When digital natives need customer service from a business, social media is their first stop. Once they get there, their expectations are high.
The case for integrating social into your business’s overall customer service strategy has never been stronger—41% of Gen Z and Millennials alike say they would buy from a brand that delivers timely, responsive customer service over a competitor. On the other hand, poor customer service is the number one reason digital natives will unfollow a brand on social.

STRONG SOCIAL CUSTOMER SERVICE INSPIRES LOYALTY
When digital natives need customer service from a business, social media is their first stop. Once they get there, their expectations are high.
The case for integrating social into your business’s overall customer service strategy has never been stronger—41% of Gen Z and Millennials alike say they would buy from a brand that delivers timely, responsive customer service over a competitor. On the other hand, poor customer service is the number one reason digital natives will unfollow a brand on social.

KEEP LISTENING TO THE AUDIENCES