KARMA: LIVEPLEX WEB3.0 LOYALTY AND REWARDS
The next wave in loyalty is going to be all about the new capabilities Web3 delivers, centered around ownership, interoperability, and the portability of value
Web3 is already beginning to transform how companies think about consumer loyalty, and this wave of innovation will only continue to accelerate.
Over time, Companies have shifted toward mobile or gamified end-to-end loyalty platforms to improve customer lifetime and gather first-party data.
Salesforce says that 72% of marketers say meeting customer expectations is more difficult than it was a year ago.
BCG says that the percentage of CMOs plan to invest in first-party data capture and management in 2022. They also record that there has been a 1.5-2.9x uplift in revenue for companies using first-party data for key marketing initiatives.
Deloitte reports that the customer churn rate in some global markets is as high as 30%.
Liveplex Karma transforms Loyalty and Reward programs from being Purchase Based to engagement based, Where Customers were rewarded after a sale, customers now get engaged early in the sales funnel.
Karma also transforms generic engagement to gamified engagement.
With first-party data collection, when permitted, brands get close to their customers.
Karma works with your brand by integrating into your existing loyalty software through api’s, activating token gated features, creating economies using tokens, the enablement of social commerce, and advertising creates opportunities for brands to collect first-party data .
The more that the customers interact with a brand, the more valuable the token of the brand becomes, creating more value for the customers who use the brand.
Karma also provides analytics to track the performance of the tokenized rewards.
Karma delivers capabilities of Web3, centered around ownership, interoperability, and the portability of value. It drives critical business value for an enterprise by establishing customer identity, enabling permission-based data acquisition, influencing consumer behavior, and ultimately establishing deeper and more profitable customer relationships.
The interoperable nature of tokens makes them redeemable for physical goods, traded for digital items, used to buy digital enhancements in games/metaverse, or access to real-world or digital events. What is so exciting here is that the universe for value has expanded dramatically for the consumer, enabling secure and increasingly easy experiences.
A growing number of brands today are enabling web3 loyalty and rewards that come with associated. Over time, this access unlocked by web3 will be incorporated into the earning structure of most major loyalty programs and will serve as the validation mechanism to identify when someone is eligible for a specific benefit or incentive.
Want to take your rewards program into Web3?
Say hey to us at hello@liveplex.io
Web3 is already beginning to transform how companies think about consumer loyalty, and this wave of innovation will only continue to accelerate.
Over time, Companies have shifted toward mobile or gamified end-to-end loyalty platforms to improve customer lifetime and gather first-party data.
Salesforce says that 72% of marketers say meeting customer expectations is more difficult than it was a year ago.
BCG says that the percentage of CMOs plan to invest in first-party data capture and management in 2022. They also record that there has been a 1.5-2.9x uplift in revenue for companies using first-party data for key marketing initiatives.
Deloitte reports that the customer churn rate in some global markets is as high as 30%.
Liveplex Karma transforms Loyalty and Reward programs from being Purchase Based to engagement based, Where Customers were rewarded after a sale, customers now get engaged early in the sales funnel.
Karma also transforms generic engagement to gamified engagement.
With first-party data collection, when permitted, brands get close to their customers.
Karma works with your brand by integrating into your existing loyalty software through api’s, activating token gated features, creating economies using tokens, the enablement of social commerce, and advertising creates opportunities for brands to collect first-party data .
The more that the customers interact with a brand, the more valuable the token of the brand becomes, creating more value for the customers who use the brand.
Karma also provides analytics to track the performance of the tokenized rewards.
Karma delivers capabilities of Web3, centered around ownership, interoperability, and the portability of value. It drives critical business value for an enterprise by establishing customer identity, enabling permission-based data acquisition, influencing consumer behavior, and ultimately establishing deeper and more profitable customer relationships.
The interoperable nature of tokens makes them redeemable for physical goods, traded for digital items, used to buy digital enhancements in games/metaverse, or access to real-world or digital events. What is so exciting here is that the universe for value has expanded dramatically for the consumer, enabling secure and increasingly easy experiences.
A growing number of brands today are enabling web3 loyalty and rewards that come with associated. Over time, this access unlocked by web3 will be incorporated into the earning structure of most major loyalty programs and will serve as the validation mechanism to identify when someone is eligible for a specific benefit or incentive.
Want to take your rewards program into Web3?
Say hey to us at hello@liveplex.io