Being in two locations at once is possible thanks to the metaverse. Anywhere we choose to travel, whether it actually exists or not is immaterial. With or without physically going, we can communicate to and meet whomever we choose virtually. The fitness industry is also susceptible to this phenomenon, where fitness platforms could help us stay in shape without leaving the security of your own home.
In this article, we’ll discuss the importance and implications of the metaverse and Web3 on the fitness industry and the trainer economy.
How Metaverse Fitness is Different from Traditional Gyms?
In 2019, the US fitness industry earned $32.3B, more than 60M Americans, or a quarter of adults, have been going to a gym, and in three decades, the number of gyms increased by 200% to 40K locations.
A New Era
According to the Cambridge dictionary, ‘gym’ is defined as “a place or club where you can go to exercise using machines, weights, and other equipment”. At-home fitness firms were in the right place at the right time when the pandemic struck because your house is the perfect location for smart exercise equipment and fitness applications. Since then, several cutting-edge goods, software programs, and wearable technologies have revolutionized the market.
VR Fitness Market
Today’s Gen-Z have shown to be increasingly predisposed toward gaining a more intense workout experience opposed to the typical workout program that gives basic fitness principles, according to the Welltodo Consumer Health Trends 2022 survey. Millennial fitness enthusiasts concentrate on creating a program that is both beneficial and enjoyable. With the fitness training play pattern, vr technology and strength and conditioning simulations will merge in the future. This entails creating a brand-new type of holistic workout in which all elements of the training atmosphere, such as the audio, graphics, wearables, and trainers, are combined on an unified system to provide users an effective experience to customers.
Virtual Gyms & Studios
Workout aficionados will be capable of interacting with a computer-generated ecosystem made up of synthetic trainers in a simulated fitness facility like gyms or fitness studios. This will make it possible for customers to utilize facilities from their residences. Although this is already feasible, the metaverse software will provide fitness fans a rather more improved immersive experience where the setting will appear to be absolutely genuine.
Fitness Brands adopted Web3
The online game platform Roblox just welcomed Nikeland. In Nikeland, an immersive virtual environment where Nike fans can engage in competition and, you guessed it, purchase Nike goods, you can virtually go swimming or play dodgeball. Adidas has joined The Sandbox, a virtual reality training platform developed by OliveX, which already features fitness activities from Team GB and Adidas. OliveX has inked a deal with the fitness center brand TRIB3, which guarantees that users will be able to run alongside avatars of their friends in the metaverse.
Benefits to the Trainer Economy
Social currencies have the power to transform fitness societies while also boosting the trainer economy, particularly among players, trainers, and/or instructors that specialize in the fitness industry. Basketball player Jaylen Clark from UCLA started $JROCK last September. Holders of the token have exclusive benefits, get paid if $JROCK rises over a period of time, and may actively impact Clark without going via a middleman. Social coins provide fitness influencers a fresh method to communicate with their audiences, while also working to make their own brand popular on an international scale. Initially, ardent followers profit from investment, while trainers profit from money made from the appreciating of the tokens.
The potential for fostering community, giving coaching, and enhancing adherence are apparently endless as we continue to pursue the next big invention. The Metaverse offers consumers a fresh perspective on how to pay for their fitness requirements and stay in shape without compromising convenience or time.