300 million people are using the Metaverse every month in some form or another, which was the total user base of the internet in 1999.
The question is, what is all the hype?
The public’s expectations of the metaverse have been shaped by sci-fi movies like “Ready Player One,” in which the characters don VR goggles and haptic suits, but that should not define our idea of the Metaverse. Instead of an out-of-body future, experiences that bring interactivity into our lives is what the Metaverse is about. VR goggles, Haptic gloves, and capture suits are good, but that will not limit or define the metaverse.
We have been using the Metaverse for the past two decades while experiencing platforms like Fortnite, Roblox and Minecraft. Today, Web 3.0 is an effort to bring it forward and add more usability to it. The Metaverse is a 3D virtual space that offers an immersive experience for people to socialize in a digital environment. For instance, your zoom call meeting transforms from staring at a 2D chat window to an experience of virtually greeting your colleagues, shaking hands, and getting into an immersive discussion in a digital space. Metaverse avatars can travel, work, attend events, play games, shop, or trade, like everyday life.
Today, the Metaverse is ready to offer a new user experience using their own brand and tools to give their own customers product immersion. But what does it take to build the metaverse? What building blocks do we need and how can companies ensure that the metaverse is as easy as walking through the door?
Liveplex’s technology makes it possible that the next generation internet is as easy as walking through the door of a new home.
1.Understand your customer journey to build a Meta World
If you are ready to take the plunge, re-imagine your customers’ journey. What parts of the journey of your customer can you give them a better experience in? If you are a car dealership, think of the entire feel of your car, the look inside the chassis, the interiors with specification or the thrill of a test ride. Delivering all of this without having to step away from a desk is possible in the metaverse.
If you are a celebrity, interacting with your fans in a virtual space is a cakewalk. Liveplex’s platform can provide a fan experience like no other. You can not only hang-out with your most valuable fans but also select super fans to offer merch and wallet drops.
If you know who you want to engage and at what juncture in your Meta World journey you want to create touch points, we can tailor the Liveplex Library to engage at that juncture to create a seamless experience.
2. Choose a Platform
There are numerous metaverse platforms that you can utilize to start building. Cryptovoxels, Decentraland, Somnium, Sandbox are all great engines, but gaming engines like Minecraft, Fortnite, Unreal and Unity offer a lot of variability depending on what the user journey you have chosen is and the complexity in building that would entail.
Liveplex’s team can understand the Meta World that you are trying to build and help you identify the best engine for your journey.
3. Build the World.
After creating 3D models and digital assets, you can start developing your world. Liveplex’s team has Meta World designers, stylists and 3D developers who can bring to life your story to map your customer journey. This includes integrating avatars with behavior and speech capabilities. The world also needs the lifeblood to all Metaverse commerce, NFTs that can be bought, sold, and/or traded.
Liveplex’s tools provide a user-friendly space by enabling users the ability to create virtual assets to be placed in any marketplaces, without the need for coding. Liveplex also provides the APIs to add smart contracts, royalty, IP management and transactional data to the digital assets hosted in the Meta World.
4. GO Live with your World.
Once the first three steps are completed, it is time to go live! Liveplex’s technology enables your world and assets to have interoperability ready so your assets, avatars and in world assets can be transported into other worlds as well. As a member of the Metaverse Standards Forum, Liveplex is actively working with other Web 3.0 companies alike to bring interoperability to life.
Your customer journey in the Metaverse can be this easy to start.